Netflix created a business model that dominated the home video rental market. Netflix increased this by partnering with XBox 360 and Nintendo Wii to provide instant television programs. Netflix is also reviving many classic TV series.
Those of us over 30 years old grew up on shows such as Airwolf, Alf, and Growing Pains. When we watched these shows, families made sure to gather around the TV every week. There were no DVD recordings or DVRs. VCRs did not become widespread until the late 80s. Many Television shows of our childhood were thought only to exist in our minds. Netflix is helping to revive these television shows.
The rise of DVDs started this revival. DVDs were cheap for television companies to produce. DVD purchases allowed us to relive the television shows, of our childhood. However, it still required separate purchases for each television show. Each season, of each television show, needed to be purchased separately. For instance, Season One of Airwolf sells on Amazon from $26.49. This cost makes it difficult to buy all your favorite TV shows.
Netflix is completely changing this landscape. Several years ago, Netflix pioneered the ability to rent movies by mail. Subscribers could go online and choose which movies they would like to see. In the order chosen, movies would be sent to subscribers’ homes. Netflix quickly expanded their service by offering boxes that would connect to your TV and the internet. This allowed Netflix subscribers to instantly watch many movies on their TV.
This would not be the end of Netflix’s innovations. Internet based video game systems offered Netflix another opportunity. Release of such systems as the Playstation 3, Nintendo Wii, and Microsoft Xbox 260 allowed players to play video games with players around the world. These same systems offered Netflix another opportunity. Netflix made deals with both Sony and Microsoft to offer movies instantly using both the Playstation 3 and Xbox 360. Recently, a similar deal was announced for the Nintendo Wii.
These innovations rekindled many classic TV shows. Netflix is making a wide variety of older television series available for instant viewing. As a child, my father was a preacher; our TV viewing was limited to shows from the 50’s and 60’s. I had never seen such shows as Growing Pains, Simon & Simon, and Jake and the Fat Man. Through my Xbox 360, I am able to watch full seasons of such shows. I do not need to wait for DVDs in the mail. Netflix’s innovations are allowing everyone to enjoy TV shows that might have been lost to history.